2022·Lendis

At Lendis I found my true leadership calling: leading leaders with a strong focus on coaching, teams’ wellbeing and effectiveness. 

My mission was to lead the Product, Design and UX departments while being close enough to their work so to unify it all under one product strategy, yet remote enough so to have full focus on leadership, recruitment, WoW, process simplification, product ops and excellence.

Product & Strategy

• Elaborated new SaaS strategy based on commercial and tech integrations to support company-wide ambition to transition operations from an asset-heavy to an asset-light model (most relevant partnership with Remote)

• Launched new platform (LendisOS) with new UX and permissions flows for new personas (admins and employees), previously tested on WooCommerce shops as PoC 

• Led the launch of an employee- and admin-friendly rental platform for home office equipment, resulting in a 50% increase of the customer base within the first 3 months

• Implemented data-informed best practices to optimise inventory management, resulting in a substantial increase in equipment allocation, and introduced an asset-light model to eliminate the liability of owning depreciable assets for rent

Leadership

• Recruited, onboarded, led and coached leaders in the Product department (Product Management, Product Design and UX) for a total of 18 between direct and indirect reports

• Appointed, led and coached GPMs and Design&UX Lead to delegate people management

• Collaborated cross-functionally with mid- and high-level leadership from all departments to bring our digital products to excellence, and streamline the UX of the logistics and operations flows, contributing to increasing NPS from 21 to 63

• Coached and helped Engineering leaders in staffing their teams while looking for a CTO

• Introduced the Thunderdome, a stakeholder-led, empathy-based prioritisation framework that I had previously designed

• Held company-wide evangelisation workshops on team effectiveness and leadership, as well as the importance of candid feedback (both within a team and coming from customers) for keeping the business healthy