2020·Acast

At Acast I had my first experience as a leader of leaders 

My mission was to offload the CPTO from his leadership and staffing responsibilities for the Product area - so to enable him to focus on innovation and strategy: restructure, scale and internationalise the already big Product area, after expanding in the US after the acquisition of Pippa.

Product & Strategy

• Launched a new platform to provide podcast creators with actionable insights, in order to optimise their content and increase monetisation opportunities, as well as brands with technology to target in-podcast conversations instead of individual users

• Spearheaded strategic innovation partnerships with key podcasting networks and content creators, expanding Acast's user base and revenue streams

• Supported the insight provided by the Data team with UX-driven research, to inform and develop Product strategy and roadmap

• Reached 860 million listeners in 2020, marking strong growth even though the advertising market suffered a massive dip due to Covid

• US revenue increased over 50% over the year 2020

Leadership

• Led and coached leaders in the Product department (Product Management, Product Design and Customer Experience) for a total of 16 between direct and indirect reports

• Introduced global seniority levels, redefined Product areas, rejuvenated legacy processes, promoted workshops and activities for teams to bond, establish trust, restructure and redefine their domains

• Created a solid pipeline of candidates and appointed senior roles in Product, Design and CX

• Introduced the Thunderdome, a stakeholder-led, empathy-based prioritisation framework that I had previously designed

• Held company-wide workshops about transitioning from working in silos to planning cross-functionally through big room planning and maintaining transparent backlogs